Obviously you’ve heard term of ‘qualification’. Where a person is taught or trained to repeat some activity seamlessly (well, to some extend) to get expected value.
So, this entity – qualia – is that very specific point in human life experience where person gets connected by experience to some process and value of its outcome.
If you’ve heard ‘job to be done’ approach in service design, in product design, in marketing. Then you can connect it with qualia – the opposite side of “the coin” with ‘job to be done’.
I.e., regardless how well your solution do the job. If customer unqualified to grasp its value by connecting their current human experience. If user is unqualified to connect value and process presumed by design. Then its an issue.
Qialia.center founder Yurii Khodariev from Ukraine is unveiling Qualia idea for modern world.
Here, in Qualia.center we apply notion of qualia, as philosophically-psichological entity in user persona research. To understand which characteristics of user persona are important, which have some influence. To filter away infinity of unimportant information.
We apply qualia to provide accuracy value in categorizing levels of qualification in profession. We provide consulting to build instruction for learning/training course more accurately to reach particular qualification level using lean resource allocation.
Qualia.center consulting helps to reveal why your target audience is not engaging with your perfect solution of some their problem. Especially when your solution is widely known among your target audience. We can help to fix this by revealing the qualias of your target audience and qualias within your solution or product which required to get value of it.
And in a variety of other spheres.